There’s a lot of hype surrounding the phrase “fresh content.” Because of that, (and because I recently got an iPad and wanted to try out the video settings!) I created my first SEO Q&A Video. I’ve also got the transcript below the video for those of you who prefer to read over watching. Enjoy! – Jill
Today I had a question from “Jeff” who said:
You recently mentioned that fresh content has no effect on search engine rankings. Other SEO experts are still recommending fresh content as a way to improve rankings.
What are your thoughts?
Here’s my reply:
There’s a lot of misunderstanding surrounding the whole concept of “fresh content.” It’s obviously a great idea to provide lots of up-to-date, helpful information on your website. It will keep people coming back and also serve as new content to be indexed and found by searchers at Google and the other search engines.
But just because content is new, doesn’t mean it will outrank content that has been on your website for years. In fact, the opposite is often the case when it comes to Google. Google loves old content that has built up authority and links. It’s highly unlikely that a brand new piece of content will outrank really good aged content.
I’m not sure where the whole idea of frech content outranking old content came from, but the myth has been around for at least 10 years. It’s so ingrained in some people’s minds that they think that simply changing some wording or adding a new date to an old piece of content will suddenly cause it to rank higher in the search engines. It won’t.
The one thing that an ongoing supply of fresh content on a site can do in terms of search engines is ensure that their spiders come by often to grab what’s new. But if things aren’t changing on your site–which is okay–you don’t need the spiders to come often. There’s no benefit to having your evergreen content respidered or reindexed. You can rest assured that the search engines already know about it and will rank it according to how relevant and useful they’ve determined it to be based on their complex algorithm.
CEO and SEO Consultant